2025
SYMPLI / REINVENTING DASHBOARDS
How might we, redesign dashboards to transform a dated, single-persona platform into a multi-dimensional practice management tool that serves diverse user roles in the e-conveyancing industry.
Product Strategic Vision
Risk Mitigation
Design Leadership
User Research
Art Direction
Stakeholder Management
System Thinking
Workshop Facilitation
UX Design
User Interface
Cross-functional Collaboration
Information Architecture
Data Analysis
Usability Testing
Design System
Client /
Sympli
Role | Product Design Lead
Duration | 9 months
Team | Cross-functional (Design, Product, Engineering, Operations, SME Conveyancers)
Outcome | Modern practice management platform serving multiple personas across the Australian conveyancing and banking industry
Duration | 9 months
Team | Cross-functional (Design, Product, Engineering, Operations, SME Conveyancers)
Outcome | Modern practice management platform serving multiple personas across the Australian conveyancing and banking industry
IMPACT AT A GLANCE
User Satisfaction | 8-10/10 across all tested features
Search Performance | 10x better than competition
Time Efficiency | 50% faster workload management and task completion
Research Depth | 20 interviews + 32 usability tests + 5 A/B tests
Strategic Value | user satisfaction scores of 8-10/10 across all key features
