top of page
2025
SBS / CONTENT DISCOVERY HUB / PHASE I / PRELIMINARY STUDY + CONTENT PAGES
How might we, unify 7 products into a strategic content discovery platform that drove $2.5M+ in value - Content Pages - - PHASE I
Product Strategic Vision
Content Strategy
Preliminary Research
User Research
User Interface
Stakeholder Management
Design Leadership
User Validation
Usability Testing
Cross-functional Collaboration
Workshop Facilitation
Data Analysis
Art Direction
Client /
SBS - Special Broadcasting Services
Role | Experience Design, Manager
Duration | 4 months (Phase I)
Team | Cross-functional (Design, Data, Product, Editorial)
Outcome | Strategic foundation implemented by SBS over 3 years
IMPACT AT A GLANCE
Validation Success | 32/32 users validated clarity
Strategic Value | $2.5M-3.5M total ROI
Time Saved | 50% faster decision-making
Business Impact | $2.1M+ annual revenue potential
bottom of page