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2024
SBS / NEWS IN 67 LANGUAGES
How might we, create an online experience in 67 languages to match the ambition of Australia's most diverse media network
System Thinking
Usability Testing
Workshop Facilitation
Data Analysis
Client /
SBS - Special Broadcating Services
Role | Lead UX Designer
Duration | 9 months
Team | Cross-functional (Design, Product, Audio & Language Content team, 300 language editors, Engineering)
Outcome | Unified multilingual content experience for 67 languages
IMPACT AT A GLANCE
User Satisfaction | 36% improvement in customer satisfaction
Research Depth | 3,300 user survey + 13 usability testing (~260 users) + 9 guerrilla test (229 participants)
Content Accessibility | 67 language websites with unified design and optimal typography
Editorial Efficiency | Optimised workflows for 300 remote editors
Mobile Priority | Mobile first approach 75% of our audience
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