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2025
SBS / CONTENT DISCOVERY HUB / PHASE II / HOMEPAGE
How might we, unify 7 products into a strategic content discovery platform that drove $2.5M+ in value - Homepage, browse content to find what is interesting to you - PHASE II
Product Strategic Vision
Risk Mitigation
Information Architecture
Data Analysis
Art Direction
Stakeholder Management
Content Strategy
Design Leadership
User Research
User Interface
Cross-functional Collaboration
ROI Analysis
Workshop Facilitation
Usability Testing
Design System
Client /
SBS - Special Broadcating Services
Role | Experience Design, Manager
Duration | 4 months (Phase II)
Team | Cross-functional (Design, Product, Engineering, Editorial)
Outcome | Strategic foundation implemented by SBS over 3 years
IMPACT AT A GLANCE
Validation Success | 15/15 users validated clarity
Strategic Value | $2.5M-3.5M total ROI
Time Saved | 50% faster decision-making
Business Impact | $2.1M+ annual revenue potential
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